Case Study: Obeg - Data B2B platform dominates niche with AI Search strategy
In 2025, salespeople stopped looking for company bases on Google - they started asking ChatGPT and Gemini. This changed the lead generation market. Obeg, a Polish platform with data from CEIDG and KRS, was at a disadvantage - AI was recommending expensive global giants ignoring them despite their better price. Thanks to a 90-day GEO strategy from Semly, Obeg stood to gain recommendations in ChatGPT, achieving +280% growth in registrations from the AI channel.
