Check if AI sees your company
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Updated on 13 October 2026.
Start with one page and one customer decision
A company website is useful when a reader can work out what you offer, who it is for and what to do next. Improving its visibility in AI starts with checking those facts on the page that should answer the customer's question.
Choose one service or offer page. Write down a customer need, the intended country and language, and the information needed to make a decision. Then inspect the page. A broad homepage slogan rarely explains the conditions of a specific service.
Keep three observations separate: a page being available, a page being cited and a company being recommended. None proves the next. This guide helps you find and fix a gap on an existing company page. It does not provide a formula for securing AI recommendations.
Check access before rewriting the offer
Ask your site administrator to check whether the public URL loads without a login, returns the intended content and exposes the important information as readable text. A price list that exists only inside an image is difficult to verify. A working page in your browser also does not prove that every search crawler can retrieve it.
For Google AI Overviews and AI Mode, a supporting page must be indexed and eligible for a search snippet. Google's existing SEO requirements apply. There is no special AI markup or AI text file required, and eligibility does not guarantee inclusion.
Source: Google Search Central — AI features and your website
For ChatGPT search, OpenAI distinguishes OAI-SearchBot from GPTBot, which relates to model training. Their settings are independent. Have the administrator review the relevant search crawler, robots.txt and hosting or CDN restrictions together. Do not disable security protections simply to make a crawler request succeed.
Source: OpenAI — crawler roles and access controls
| Check | Evidence to request | Next step |
|---|---|---|
| Public access | The intended URL loads without a login | Resolve an unintended access barrier |
| Readable offer | Key facts appear as text on the page | Add a text explanation alongside visuals |
| Search eligibility | Indexing and preview settings for this URL | Investigate the relevant restriction |
| Crawler access | Verified requests and applicable access rules | Ask the administrator to correct a specific block |
Find the information needed to judge the offer
Read the page as a prospective customer. Can you tell what is included, where the service is available, what the customer must provide and what happens after an enquiry? If the answer requires a call, say which details determine the quote. Do not add a price or delivery date that the company has not approved.
Separate scope, deliverables and exclusions. A design consultation is different from a completed design package. An initial assessment is different from responsibility for permits. These distinctions help the customer compare offers and give an editor something concrete to verify.
Use the existing page responsible for the service. Add a short answer under a clear heading, then explain relevant conditions. A table is useful when it compares real options; an FAQ is useful when it answers a remaining question. Neither format is a guaranteed citation signal.
Example data: turn a vague description into a clear answer
Consider a residential design studio whose service page says: “We create outstanding spaces with a complete approach.” The customer wants to know whether the service covers a renovation or a new build. The example data below explain the method and do not represent any brand's results.
In this example, the studio confirms that the service covers renovation layouts and excludes permit applications. Those confirmed facts support a clearer description: “We prepare renovation layouts for residential interiors. The package includes a proposed room layout and a list of design decisions. Permit applications are outside this service. Before quoting, we review the floor plan and the client's brief.”
The improvement gives the reader a way to assess the service. It does not demonstrate a change in AI visibility. On your own page, replace each example condition with a fact confirmed by the person responsible for the offer.
| Example gap | Fact to confirm | Place to improve |
|---|---|---|
| “Complete approach” has no scope | Included work and exclusions | Service scope section |
| Project type is unclear | Renovation, new build or both | Opening description |
| The enquiry has no requirements | Documents needed for a quote | Enquiry instructions |
| “Expert team” has no support | Relevant qualifications or attributable work | Author or team information |
Make the information consistent and traceable
Check the company name, contact details and service conditions across the pages that describe the same offer. Resolve conflicting statements instead of adding another article that repeats them. If a directory has an outdated description, prepare a factual correction for that profile.
Link the service page from relevant navigation and supporting articles. Give each link a useful label. An article about choosing a renovation layout can lead to the service page; it does not need to repeat every commercial condition.
Name the responsible author or reviewer where it helps the reader assess specialist advice. Explain the source of technical claims. Add structured data only when the type fits the page and the markup reflects visible information. It cannot replace an incomplete description or create proof of expertise.
Turn the gap into one reviewable change
A useful task says what is missing, where it belongs and who can confirm it. For the studio example: “Add the confirmed renovation scope and permit exclusion to the existing service page. The service owner approves the wording. Check that both conditions appear in readable text beside the enquiry instructions.”
Before opening a new article, check published pages and drafts for the same customer need. Update the existing page when it already owns the topic. A separate tutorial needs a different purpose, such as explaining how a customer prepares a floor plan.
Semly can support brand visibility monitoring and the editorial work that follows it. Use a visibility observation as a reason to investigate a page, not as evidence that the model has revealed why it selected another company.
Verify the page before judging the outcome
After publication, open the public URL on a phone and a computer. Check the new text, internal links, enquiry route and any relevant structured data. Record the change and the facts approved by the service owner. Recheck crawler or indexing issues with the administrator if those were part of the task.
Keep this acceptance check separate from measuring visibility. A citation is not a visit, and a visit is not a sale. For a later assessment, use a defined question set and comparable conditions; one answer or a short rise does not establish that the edit caused the result.
Start with the smallest useful correction you can substantiate. Clear scope, an explicit exclusion or a missing enquiry requirement can make the page more helpful immediately, even before a search system revisits it.
Related: how to measure AI brand visibility
Related: how to plan a before-and-after test
Related: why Google visibility does not guarantee AI recommendations
Editorial guidance: Google's people-first content recommendations
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