Check your company's visibility in AI
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The visibility report in AI helps to see how the company appears in the researched responses. The next step is to translate observations into specific changes: improving the offer, updating the article, preparing a case study, or fixing a technical issue.
Where to start if the list of possible actions is long?
In this guide, we show how to prioritize for a corporate site on WordPress. You will find a decision table, a work plan example, and a brief that you can pass on to the person managing the site or the agency.
What should be created after analyzing the GEO report?
The result of the analysis should be a short list of tasks related to specific customer questions and addresses on the site. Each task needs justification, a responsible person, and a completion criterion.
The recommendation to 'publish more content' leaves too many unknowns. It does not explain what information is missing, who needs it, or where it should be placed.
A more useful task is:
Complete the WordPress care subpage with the scope of service, how to report issues, and response conditions. Customers ask about these elements before contacting, and the current offer does not explain them.
Such a described task can be executed and verified. Its later impact on visibility requires separate measurement.
If you need to organize the basics first, read the GEO guide for WordPress. Here, we focus on choosing actions after diagnosis.
1. Separate observation from assumption
The absence of a company in the AI response is an observation. Stating that the cause is too short a text, lack of a specific plugin, or insufficient articles is a hypothesis.
Before starting work, separate three things:
| Element | Example |
|---|---|
| Observation | The company did not appear in the saved responses to questions about WordPress support |
| Hypothesis | The public offer may present the scope of this service too generally |
| Verification | We check the offer and find that it does not describe incident reports or support conditions |
Only the last step provides the basis for a concrete change.
It does not yet prove that expanding the offer will lead to an AI recommendation. However, it confirms the actual lack of information, which is worth removing from the client's perspective as well.
If the report does not contain complete answers, questions, or sources, supplement the analysis with recorded tests. Do not draw detailed conclusions solely from one aggregate indicator.
2. Check if the questions being studied relate to your offer
Before you start improving the page, assess the relevance of the questions.
The company servicing small service sites does not need to appear when inquiring about implementations for international corporations. The lack of recommendations in such a context does not necessarily indicate a problem.
For each question, check:
- Do we actually offer such a service?
- Do we serve this type of clients?
- Do we operate in the specified market?
- Does the inquiry correspond to the conversations we have in sales?
- Would acquiring such a client be valuable for us?
Unmatched questions are marked separately. Do not change the company description just to fit a broader set of queries.
The priority is given to those gaps that relate to the actual offer and important customer decisions.
3. Choose the right type of action
Not every gap requires a new blog post. The table below helps choose the workplace.
| What was observed and confirmed | First action | WordPress location |
|---|---|---|
| The company description is outdated, and old information is still available on the site | Update the data and specialization description | Homepage, 'About Us', offer |
| The client asks about the terms of cooperation, which the offer does not clarify | Supplement the existing service | Offer subpage |
| The question requires a broader explanation, and the service does not have the appropriate material | Prepare a guide | Blog or knowledge base |
| A relevant article exists, but it contains outdated information | Update the material | Existing entry |
| The company declares experience but does not show implementations | Describe a specific project | Implementations or case studies |
| An important page has a confirmed accessibility issue | Remove the technical barrier | Page or hosting configuration |
| The article is cited but does not help navigate to the offer | Improve the content's connection to the service | Article and internal links |
This is a proposed method for task determination, not a list of confirmed reasons for lack of visibility in each AI system.
4. When to improve the offer and when to write an article?
The answer depends on what the recipient needs at that moment.
The offer subpage should explain what the company provides and under what terms. The guide helps to understand the problem, compare options, or prepare for action.
Example for a company that provides WordPress care:
| Question | Correct place |
|---|---|
| Do you make backups? | Offer |
| How to report a website issue? | Offer or instructions for clients |
| What affects the cost of maintaining WordPress? | Guide |
| How to prepare a site for handover to a new agency? | Guide |
| How did you solve a specific client's problem? | Project description |
If the basic terms of service are only in an article from two years ago, it's worth moving the current information to the offer. The guide can elaborate on them, but the client should easily find the applicable cooperation rules.
On the other hand, a detailed migration preparation guide may deserve a separate entry. A brief explanation of the process and a link to the guide is sufficient in the offer.
5. Before the new publication, check existing content
In WordPress, review both Posts, and Pages. Also consider the public knowledge base if it operates on a separate site or subdomain.
Look for materials that address the same need, even if they have different titles.
“How much does it cost to maintain a site?”, “Costs of WordPress care” and “What do you pay for in a site maintenance subscription?” may partially relate to the same issue.
For existing material, choose one of the decisions:
- Keep - the content is current and serves its purpose
- Expand - the topic is appropriate, but lacks examples or answers
- Update - the information needs correction
- Prepare new material - a separate question arises that the current content does not address
- Plan material connections - several publications repeat the same answer; check their traffic and links first
A helpful editorial rule is: before commissioning a new article, write in one sentence what the reader will learn from it, and what they won't find in the existing service.
6. Establish order by significance and certainty of diagnosis
We propose three levels of priority.
| Priority | When to assign it | Example |
|---|---|---|
| P1 - fix first | Confirmed error or obstacle relates to a key offer | Outdated service scope, unavailable subpage |
| P2 - plan for implementation | Confirmed lack of information needed by the client | The offer does not explain the cooperation method |
| P3 - check in the experiment | The action is based on a hypothesis requiring further observation | New comparison format or side topic |
Within one level, consider the workload and the availability of necessary information. Clarifying an important service can provide value to the reader faster than preparing extensive material on a less significant topic.
Technical foundations also matter. Google indicates accessibility for bots, internal linking, and textual accessibility of important information as elements of working on its AI features. However, meeting the requirements does not guarantee indexing or exposure.Google Documentation
7. Example: three tasks instead of ten new articles
Let's assume a fictional company provides WordPress site maintenance.
Analysis of the recorded responses and the service itself yielded three findings:
- The offer uses the phrase 'full maintenance' but does not describe the scope
- The blog contains a guide on the costs of maintaining a site, but its assumptions are outdated
- The company has experience in taking over neglected sites but shows no completed projects
The plan might look as follows:
| Task | Scope | Completion criterion |
|---|---|---|
| Completion of the offer | Scope, exclusions, notifications, response conditions | The client can check the rules before contacting |
| Guide update | Cost components and comparison assumptions | Information corresponds to the current offer |
| Execution description | Problem, work done, limitations, and result | Each statement is supported by project documentation |
None of these tasks require creating another general guide 'What is WordPress?'.
This example shows how to plan. It does not present client results or visibility growth forecasts.
8. Prepare a brief to hand over to the contractor
Each task should be describable in a few fields.
| Field | What to enter |
|---|---|
| Customer question | What need are we addressing? |
| Observation | What did we notice in the responses or report? |
| Confirmed gap | What is actually missing on the page? |
| Target address | Which subpage are we changing? |
| Scope of work | What exactly needs to be added or improved? |
| Source of information | Who confirms the facts and terms of the offer? |
| Responsibility | Who prepares, verifies, and publishes? |
| Completion criterion | How will we know that the task is completed? |
| Evaluation deadline | When will we check the implementation and subsequent signals? |
Sample brief:
Client's question: What does monthly WordPress maintenance include?
Gap: The offer does not distinguish between technical maintenance and development work.
Change: Add the subscription scope, exclusions, and how to order additional work.
Source: The current scope of service confirmed by the person responsible for customer service.
Ready when: The content matches the actual conditions, works on the phone, and leads to the correct form.
Such a brief can be used when working with an editor, agency, or content creation tool.
9. Separate task completion from GEO results
Publishing a change and increasing visibility are two different events.
After implementation, first check:
- if the correct address has been improved
- if new information is visible to logged-out users
- if links and forms work
- if no conflicting data is left in other parts of the site
- if the date and scope of the change have been recorded.
Only later compare AI responses on a similar set of questions and under similar conditions.
Do not change questions just to get a more favorable result. If the set needs correction, mark the new version and keep the previous data.
An increase after publication is a signal worth analyzing. It does not exclude the impact of changes on the platform, competition, or other marketing activities.
10. How does AI Agent Leon help in this process?
After setting priorities, some tasks will involve new articles. In Semly, AI agent Leon can select topics, prepare content, and publish it through integration with WordPress.
It's important to ensure current information about the offer and the sources on which the material will be based. Publication automation should meet a specific reader's need.
Assign tasks related to hosting configuration, service provision conditions, or confirming implementation results to the appropriate individuals. The article can explain the offer, but first, the company must clearly define its rules.
Plan for the first week after the report
| Stage | Result |
|---|---|
| Day 1: scope selection | One important service and tailored customer questions |
| Day 2: verification | List of confirmed issues with page addresses |
| Day 3: priorities | Three tasks with responsible person and deadline |
| Day 4–5: implementation | Improved content or removed obstacles |
| After implementation | Change control and recording reference point for further measurements |
It is the team's work schedule, not a declaration of achieving results in AI within a week.
Frequently Asked Questions - FAQ
Does a low score mean that the website needs to be rebuilt?
The score alone does not justify that. First, check the scope of the study, the relevance of the questions, the accuracy of the information, and the condition of specific subpages. Rebuilding should result from confirmed issues.
Does lack of citation mean that AI does not have access to the site?
This cannot be inferred solely from the response. Availability requires a separate check. The site may be accessible, yet not selected as a source.
Do you need to publish new articles after each report?
No. The action can be updating the offer, supplementing existing material, or correcting an error. A new article makes sense when it addresses a separate, important need.
How to choose the first task?
Choose a confirmed problem related to a significant service. Specify the exact address, the needed change, and how to verify the execution.
Start by checking your company
You don't need to immediately plan a website overhaul or an extensive publication calendar. Start with a diagnosis, then choose a few tasks that will improve the information available to customers.
Generate a free visibility report for your company in AI →
If you want to first check the settings and basics of working on the site, use the GEO guide for WordPress.
The presented decision table and prioritization method are editorial proposals from Semly. The examples are illustrative. The scope of data in individual reports and tools may vary; the instruction does not assume that each report contains all elements of the described analysis.
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