GEO, AEO, and AI search

AI hallucination

Also known as: hallucination · fabricated answer

Generating information that is false or unsupported by available material despite sounding convincing.

A practical example

A model invents a product variant or gives an incorrect delivery date.

What should I know?

Fluent language is not evidence of factual accuracy.

GEO, AEO, and AI search in practice

In AI answers, distinguish a name mention, an actual recommendation, and a source link. Compare the same questions, models, and markets. A single conversation can vary and does not represent all possible answers.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI Agent LeonWork with Leon on recommendations, action plans, and brand content.

Related terms

GroundingConnecting generated output to supplied or retrieved information.Fact-checkingChecking claims, data, and quotations against reliable sources.RAGCombining retrieval of relevant materials with generating an answer from them.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

Find out if AI ChatGPTGeminiClaudeGoogle AI OverviewsGoogle AI Mode can see you

Enter your website address to get your AI visibility report.