Reports - Semly Blog | AI in SEO and e-commerce

How personas help build visibility in AI

Six months of research, 1.2 million queries and a comparison of two approaches to content preparation. Semly's data show a reduction in the average time to a shared visibility target from 100 to 70 days and an increase in content relevance from 61.5% to 77.5%. The report explains how AI Agent Leon conducts a conversation as the user: he introduces himself, interprets the model's reply and chooses when to ask the target question with context and intent.

Reports

28 września 2026

E-commerce in the EU in the Age of AI Responses | Report 2026

Artificial intelligence is changing how consumers discover brands, compare products, and make purchasing decisions. In the Semly report, we connect European e-commerce trends with an analysis of the role of LLMs in the EU and Poland, showing why it’s important to know whether - and how - AI presents our offer. This is a practical starting point for building visibility in AI responses and filling knowledge gaps about the brand.

Reports

10 sierpnia 2026

Semly Report - e-commerce in AI Responses

How quickly can an e-commerce brand increase its visibility in AI responses? Read the report to find out which industries, types of queries, and actions yield the highest growth in 90 days.

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