GEO, AEO, and AI search

GEO

Also known as: Generative Engine Optimization · AI search optimization

Work on brand presence, descriptions, and the use of brand information in generative AI answers.

A practical example

A company adds verified facts and checks whether AI mentions its offerings.

What should I know?

This names a field of work, not one official algorithm or guaranteed ranking.

GEO, AEO, and AI search in practice

In AI answers, distinguish a name mention, an actual recommendation, and a source link. Compare the same questions, models, and markets. A single conversation can vary and does not represent all possible answers.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI Agent LeonWork with Leon on recommendations, action plans, and brand content.

Related terms

AEOAdapting knowledge and content to the questions people ask answer engines.AI visibilityBrand or content presence in an analyzed set of AI answers, measured using a defined method.GroundingConnecting generated output to supplied or retrieved information.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

Find out if AI ChatGPTGeminiClaudeGoogle AI OverviewsGoogle AI Mode can see you

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