Ecommerce and AI Shopping

Google Merchant Center

Also known as: GMC

A service managing product and offer information shared in Google's ecosystem.

A practical example

A store submits a feed and reviews product data errors.

What should I know?

Data approval does not guarantee every offer will display.

Ecommerce and AI Shopping in practice

Prices, variants, and availability must match current offerings. Separate product discovery, cart creation, and purchase confirmation. Integrations need clear delivery, payment, and order handoff rules.

Related Semly features

See where this concept applies when working with Semly.

AI ShoppingAnalyze products and competitors in AI answers to shopping questions.Stores for AI agentsExplore a channel with a catalog, purchase terms, and checkout actions for supported agents.

Related terms

Product feedA file or stream of structured product and offer information.ProductA schema.org type describing a product, identifiers, and properties.Product availabilityWhether a product or variant can be ordered and under what terms.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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