Ecommerce and AI Shopping

GTIN

Also known as: Global Trade Item Number · EAN · UPC

A global trade item identifier used to recognize products. EAN and UPC are representations in its family.

A practical example

The same manufactured product is recognized across sellers.

What should I know?

Don't invent an identifier for a product that was not assigned one.

Ecommerce and AI Shopping in practice

Prices, variants, and availability must match current offerings. Separate product discovery, cart creation, and purchase confirmation. Integrations need clear delivery, payment, and order handoff rules.

Related Semly features

See where this concept applies when working with Semly.

AI ShoppingAnalyze products and competitors in AI answers to shopping questions.Stores for AI agentsExplore a channel with a catalog, purchase terms, and checkout actions for supported agents.

Related terms

SKUAn internal inventory item identifier used by a business.MPNA manufacturer-assigned product identifier, often used with the brand.ProductA schema.org type describing a product, identifiers, and properties.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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