Performance and UX

Information architecture

Also known as: information architecture · IA

Grouping, naming, and linking content so people can find and understand it.

A practical example

Navigation separates offerings, help, and educational materials.

What should I know?

A company's organizational structure may not match customer thinking.

Performance and UX in practice

Assess real users' experiences on their devices. Lab tests help identify causes, while user data shows the scale of a problem. A good website also makes information easy to find and tasks easy to complete.

Related Semly features

See where this concept applies when working with Semly.

Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.

Related terms

BreadcrumbsA trail showing a page's location in the site hierarchy.TaxonomyA system grouping concepts or objects into categories and subcategories.Internal linkingConnecting related pages within your own website.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

Find out if AI ChatGPTGeminiClaudeGoogle AI OverviewsGoogle AI Mode can see you

Enter your website address to get your AI visibility report.