Local and international SEO

Local Pack

Also known as: local results · map pack

A Google local results block displaying selected businesses, details, and a map.

A practical example

A search for a plumber shows nearby providers.

What should I know?

Map placement is not the same as traditional result ordering.

Local and international SEO in practice

Provide real contact details, availability, and service terms for each location or market. Regional versions should match actual offerings. Copying content with another city or language does not meet the audience's needs.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

Local SEOHelping a business be found for needs connected to a specific location.Google Business ProfileA business profile presenting location, hours, contact details, and reviews in Google services.RankingThe order of results for a specific query under defined measurement conditions.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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