Analytics and results

Segmentation

Also known as: segmentation

Dividing data or audiences into groups with selected characteristics.

A practical example

A report separates mobile and desktop traffic.

What should I know?

Small groups may produce unstable or incomplete results.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

DimensionA descriptive data attribute used for grouping.SamplingAnalyzing part of the data rather than every event or possible answer.Google Analytics 4Google's analytics service based on events describing website and app use.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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