GEO, AEO, and AI search

Share of Voice

Also known as: SoV · share of voice

A brand's share of a defined set of mentions or exposures relative to other analyzed brands.

A practical example

A brand receives 30 of 100 mentions among analyzed competitors.

What should I know?

The denominator and calculation vary by tool; don't confuse SoV with visibility.

GEO, AEO, and AI search in practice

In AI answers, distinguish a name mention, an actual recommendation, and a source link. Compare the same questions, models, and markets. A single conversation can vary and does not represent all possible answers.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.

Related terms

AI visibilityBrand or content presence in an analyzed set of AI answers, measured using a defined method.BenchmarkComparing results or workflows with a chosen reference, such as an earlier period or competitors.MetricA numerical measure calculated under a defined rule.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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