Do I need to connect Google first?

No. Use Bing data on its own. Connect Google Search Console to the same brand if you want to compare search engines.

Do Bing clicks mean AI presence?

No. Search statistics and AI answer reports measure different things. Semly helps compare them and find differences.

How can I use this data through ChatGPT?

Connect Bing for your brand in Semly, then share it with the official ChatGPT app or an MCP connection. Ask for a comparison of queries, pages, and AI reports over the same period.

Bing Webmaster Tools integration

Same page, different results

Content earning Google impressions may perform differently in Bing. Comparing both sources helps identify pages needing attention and topics to investigate.

01

Search results

Check queries, pages, clicks, impressions, CTR, and positions. Assess how people find your offerings in Bing.

02

Compare Bing and Google

Compare Bing Webmaster Tools results with Google Search Console. Identify pages and queries that perform differently in the two search engines.

03

Compare with AI visibility

Alongside search statistics, see whether AI models mention your brand and which sources they cite.

04

Analyze together with Leon

Use Bing, Google, and Semly data as context for Leon's recommendations and selecting topics or content updates.

From search to AI recommendations

Select a Bing query, compare the page with Google, and review similar customer questions and cited sources in Semly.

What you get

A list of missing answers and sources to investigate when updating your guide.

Add Google Search Console, too

Data and customer questions

The integration retrieves Bing Webmaster Tools search data. It does not measure every AI answer or automatically add you to recommendations. Analyze AI reports separately in Semly.

Analysis in a conversationShare data with your assistant through MCP.Review AI answersCompare search with model recommendations.

Connect your website to Semly

Select your brand and an account with data access. After authorization, results appear in Analytics.

Full setup guide

1
Check website access
Log in to Bing Webmaster Tools with access to the verified website. Select the right brand in Semly.
2
Allow data access
In Integrations → Bing Webmaster Tools, start the connection, check the account in the authorization window, and approve Bing data access.
3
Compare results
Open Analytics → Bing. Connect Google Search Console to the same brand to compare pages and queries across both search engines.