Can I update an existing article?

Yes. Retrieve articles and update linked blog posts. Before sending changes, check the content, channel, and language.

Do I need to approve every article?

Choose the workflow in Leon's settings. Use briefs and approval or enable broader automation within available features and permissions.

Can I request publishing through MCP?

Yes, when Shoper is connected to the brand and your assistant has the right permissions. You can also use the official Semly app in ChatGPT.

Shoper integration

Write about what customers seek

Semly shows questions, model answers, and cited sources. Leon uses this context to write a guide or refresh existing Shoper blog content.

01

Retrieve and analyze articles

Work with Shoper blog content. Combine it with Semly, Google Search Console, and Bing results to select updates.

02

Publishing and updates

Publish new articles and update linked blog posts. Choose a publication language after connecting your store.

03

Automation with Leon and MCP

Leon can handle the workflow from recommendation to publishing under your settings and approvals. Share the same actions with your assistant through MCP.

04

Products in AI Shopping

Connect product data separately in AI Shopping, such as through a Google Shopping XML feed. The blog integration does not sync your product catalog.

From customer question to guide

You see competitor guides in AI answers. Leon identifies missing content, writes an article for your store, and sends it to Shoper after approval.

What you get

A guide tied to a customer need. Update the linked post later and track results in Semly, Google, and Bing.

See how Leon creates content

Choose your publishing mode

The Shoper integration supports articles and blog language selection. Connect your product catalog separately in AI Shopping, such as through a Google Shopping XML feed.

Request work through @SemlyConnect your brand to ChatGPT and grant the required permissions.

Set Leon's tasksChoose which actions are autonomous and which need approval.

Connect your website to Semly

Start with a Semly account and a brand for your website or store. Then follow the steps for this connection.

Full setup guide

1
Create a Shoper token
In Apps and Integrations → External Apps, create a Semly token. Grant News read, create, and edit permissions, plus language and location read access.
2
Connect your blog
Select Shoper in Semly, enter the store's HTTPS URL and API token, test the connection, and choose the blog language.
3
Set up publishing
Retrieve articles, publish new ones, and update linked posts. Configure Leon's content automation; connect products separately in AI Shopping.