Which password should I use for setup?

Create an application password in your WordPress user profile and use it with your username and website's HTTPS URL. Don't use your regular account password.

Can Leon publish and update content autonomously?

Yes, within configured automation and permissions. You can also review and approve changes before sending them to WordPress.

Can I work through ChatGPT or MCP?

Yes. Connect WordPress to a Semly brand, then give your assistant access to that brand and the required actions. Connecting the website alone does not grant publishing permission.

WordPress API integration

Improve what's already on your website

Library access provides a starting point. Compare existing articles with customer questions and visibility results before deciding to create another article.

01

Retrieve articles

Work in Semly with articles from your WordPress website. Use existing content as the starting point for analysis and editing.

02

Publish on your website

Send new articles to WordPress and update linked posts through the REST API. The integration sends the title, slug, and article content.

03

Leon's Autopilot

Leon connects visibility and customer question analysis with article creation and publishing. You decide which actions he performs autonomously.

Expand an existing guide

Retrieve articles from WordPress. Leon analyzes them against brand research and identifies a guide to expand. Prepare changes and update the linked post.

What you get

Updated content at the existing URL, with a library you can keep analyzing in Semly.

Compare with the official plugin

What does this connection include?

The API sends the article title, slug, and body. Use HTTPS and a WordPress application password. For pairing-token setup and draft delivery, see the official Semly plugin.

Track products and competitorsChoose your own monitoring scope in AI Shopping.

Set Leon's tasksChoose which actions are autonomous and which need approval.

Connect your website to Semly

Start with a Semly account and a brand for your website or store. Then follow the steps for this connection.

Full setup guide

1
Create an application password
In WordPress, open Users → Profile → Application Passwords. Add a password for Semly; don't use your regular account password.
2
Connect your website through the API
Select WordPress API in Semly. Enter the website's HTTPS URL, username, and application password, then test and save the connection.
3
Set Leon's workflow
Check article access and the publishing channel. Enable your chosen automation scope for the connected website.

Questions about the integration

Help center

WordPress API reads existing articles and publishes through REST API. The plugin uses a pairing token, sends drafts or publications, and updates linked posts; it does not automatically import the entire library.