Check your company's AI visibility
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Start with a client record
One workflow can organize many projects, but each client needs its own scope. Record the brand, domains and aliases, market, language, offering, project owner and analysis objective. Separate brand-awareness questions from supplier-selection questions. Centralization means shared working rules; it does not mean combining different clients’ answers.
Share intent templates, maintain separate prompt sets
Your team can share question templates, then adapt them to each client’s actual offering. “Which supplier installs furniture in Kraków?” tests a different issue from “Does brand X offer installation?”. Group questions by problem, comparison, purchase and constraints. Give every set a version, date and reason for changes. Keep a stable core for comparisons over time.
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Define competitors and comparison conditions
The client’s competitor list may differ from the brands AI mentions. Keep both lists and record their origin. Compare brands within the same answers and identical scope. Record the AI system, country, language, date and available settings. Do not compare a client measured using generic questions with a competitor tested only through questions containing its name.
Turn an answer into a task
A mention, recommendation and source citation are separate events. Open the answer and check the cited URL before choosing an action. Every task needs evidence, an existing URL, an owner, a deadline and an acceptance condition. Brand absence may reflect a content gap, an accessibility problem or a poorly matched question; the score alone cannot identify the cause.
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Example: three projects, one standard
Hypothetical example: a shop needs clearer delivery terms, a service business needs coverage information, and a SaaS provider needs an integration description. The agency uses the same task record with different sources and owners. Acceptance means approving accurate information and a working URL. Any subsequent visibility change needs separate measurement; completing a task does not demonstrate an AI effect.
One standard, separate client actions. Example organisation of three agency projects. Hypothetical example. Each action: owner + deadline + acceptance.
Use Semly within the agency workflow
Semly supports analysis of prompts, answers, competitors and sources. Before implementation, check multi-brand support, available systems and your plan’s limits. Keep the task register and client approvals in an agreed workspace. Do not assume automatic task assignment, advanced permissions or white-label reporting without confirming those features.
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Assign responsibility and access boundaries
Name the people responsible for project configuration, answer analysis, change approval and client communication. Separate client data in filenames and exports; check the correct brand before sharing a report. A common standard does not require identical access for everyone. If the tool lacks the necessary permission separation, arrange it in the process and storage location. Record who may change prompts and approve scope changes in the project profile.
Introduce a review cycle and change log
Before each analysis, check measurement completeness and changes to the client's offering. Then review recurring errors, new sources and competitor differences. Select a manageable number of evidence-backed actions with owners. Log prompt, competitor or system changes with dates and reasons; label old and new series separately. Regularity supports comparability, while frequency should match change speed and team capacity. Do not increase question counts at the expense of quality control.
FAQ
Should every client use identical prompts? No: intent structures can be shared, but questions must match the offering. Can client averages be compared? Only with consistent definitions and scope; project-specific diagnosis is usually more useful. When should monitoring expand? When the team can act on current findings and has a justified need for additional coverage.
Sources and methodology
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