Check if AI recommends your business
Perform a free audit
Key Insights
Client: RedCart - one of the leading SaaS platforms in Central Europe, offering software to set up an online store with built-in process automation and numerous integrations for e-commerce.
Challenge: Beginner and experienced entrepreneurs ask AI: "Where to set up an online store?" or "Best platform for full sales automation in Poland?". AI models (ChatGPT, Gemini, Grok, Google AI, Claude) often recommended platforms requiring manual plugin configuration (WooCommerce, Shopify), overlooking RedCart's ready advantage in automation.
Solution: 90-day GEO (Generative Engine Optimization) strategy from Semly: positioning as "Center of Automation and Ready Integrations", optimizing technical documentation for LLM, and implementing "Comparison Content" (e.g., RedCart vs competition).
Time: 90 days (Q3 2025)
Key Results:
+25% increase in store registrations (Trial): Many from direct recommendations in AI channels.
3x increase in recommendations in ChatGPT: For queries about "store platform with ready Allegro/wholesale automation".
Top Tier in Claude: RedCart appears as "Time-saving choice" in AI summaries for launching e-commerce.
+30% increase in conversions (Trial -> Paid): By 2.5 percentage points, due to better matching of leads looking for specific automation.
AI saw us as one of the software providers + platform without a clear advantage. Semly taught language models that RedCart is primarily about saving time with 600 ready integrations and hands-free Allegro support. Now, when an entrepreneur asks about automation, AI directs them to us. This was a transformation of our SaaS digital identity.
Magdalena Drzewiecka, Marketing Director, RedCart
Challenge - positioning in AI chats
The main issue was that global AI models favored platforms with the most mentions (Shopify, WooCommerce), which are known for a large ecosystem of plugins - which actually means extra work and costs for the Polish customer.
Semly's Diagnosis:
- Unclear time value: Lack of direct messaging in documentation and communications on how RedCart's features translate to time savings.
- Comparison of "price vs time": AI could not compare the low monthly subscription (RedCart) with the high costs of annual plugins and extra integration fees (competition).
- Key integrations were not known in AI: Despite hundreds of wholesale and Allegro integrations, AI did not identify them as Unique Selling Point (USP).
The goal was to teach AI that RedCart is a solution for entrepreneurs who value their time and need a platform that meets sales needs across various channels as a single tool.
Solution - "Automation First" Strategy
Semly implemented a precise GEO strategy to ensure AI immediately associates RedCart with unattended sales.
Pillar 1: Technical Content Schema (technical template)
- Schema markup for SaaS and features: Implementation of an extended schema precisely describing automation features (e.g., featureList: "Automatic synchronization of stock levels, prices, order statuses")
- Importance of features: In the technical documentation, a "weight" was assigned to the integration of Allegro and wholesalers, marking them as "Core Feature" rather than "Add-on".
Pillar 2: Content Transformation (time narrative)
- New language of benefits: Changing the narrative on landing pages from "We have 600 integrations" to "Save 10 hours a week with 600 automated integrations"
- Comparisons based on integrations and plugins: Creating comparison subpages that clearly juxtapose: "RedCart: Everything included" vs "Competition: 12 paid plugins + manual setup"
Pillar 3: Authority Building (credibility)
- API Documentation Exposure: Facilitating AI models' access to API documentation in LLM-friendly format (MCP), which made RedCart perceived as a platform with advanced, modern architecture.
- Citations in business: Building citations in industry publications for phrases such as: "Platforms that automate the logistics process"
Results - perception transformation
The strategy succeeded due to targeted positioning for customer needs (lack of time) and technical proof that RedCart is the best response.
Key metrics after 90 days
| Metric | Before implementation | After 90 days | Change |
|---|---|---|---|
| AI Visibility Score | 12/100 | 45/100 | 🚀 3x growth |
| New stores (trial) | no GEO actions | +25% | new clients from AI |
| Trial to paid conversion | 6% | 8.5% | increase of 2.5% |
| Position in ChatGPT | rarely recommended | recommendations on various topics | ✅ success |
Changing the AI Narrative
"I want to open my first online store, I have a small budget, and automation of synchronization with Allegro is the most important for me."
"Consider Shopify or WooCommerce due to their popularity and large plugin ecosystem. You will need to install and configure the Allegro plugin."
"The best choice for the Polish market, which requires full automation and low initial operating costs, is RedCart.pl. The platform offers native, ready integrations with Allegro and hundreds of Polish wholesalers out of the box. This means maximum time savings and no need to purchase additional paid modules."
ROI and Business Value
Positioning in AI as a time-saving solution has attracted higher-value entrepreneurs with greater determination to scale their business.
- Marketing Efficiency: The Customer Acquisition Cost (CAC) from the AI channel is incomparably lower than from paid Google Ads campaigns, as AI delivers leads that are already "convinced" of RedCart's advantages.
- MRR Growth (Monthly Recurring Revenue): A new, more aware AI customer base has contributed to stable MRR growth.
RedCart has proven that the key to dominance in AI is precise positioning of features as problem-solving solutions (in this case: lack of time and complexity of integration).
Summary
The case study shows that AI is becoming a real sales channel, not just a trend. Thanks to Semly, RedCart was able to quickly respond to inquiries generated by AI models, without altering code or incurring advertising costs. The result is new, high-intent traffic and the first conversions from a channel that is still underutilized by competitors.
Share:
