Technical SEO

301 redirect

Also known as: 301 redirect

An HTTP response pointing to a new URL and indicating a permanent move.

A practical example

An old category URL leads to its new equivalent.

What should I know?

Redirecting to unrelated content does not solve a missing page problem.

Technical SEO in practice

Check crawler access, server responses, and content processing separately. Then assess indexing and search appearance. These stages are connected but distinct and need different diagnostic methods.

Related Semly features

See where this concept applies when working with Semly.

Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.AI Agent LeonWork with Leon on recommendations, action plans, and brand content.

Related terms

SEO migrationA domain, URL structure, or platform change planned with existing visibility in mind.HTTPA protocol for exchanging requests and responses between a client, such as a browser, and a server.Redirect chainA sequence of redirects through several URLs before reaching the final resource.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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