SEO basics

SEO migration

Also known as: site migration

A domain, URL structure, or platform change planned with existing visibility in mind.

A practical example

A redirect map is implemented after category URLs change.

What should I know?

Even a carefully managed migration can cause temporary fluctuations.

SEO basics in practice

First define the customer's need and the page's purpose. Then check whether the website is accessible, understandable, and useful. Assess results within a defined scope rather than treating one ranking as a picture of the whole business.

Related Semly features

See where this concept applies when working with Semly.

AI Agent LeonWork with Leon on recommendations, action plans, and brand content.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

301 redirectAn HTTP response pointing to a new URL and indicating a permanent move.CanonicalAn indication of the preferred URL for identical or very similar content.SitemapA file telling search engines about website URLs and optional resource metadata.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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