Links and reputation

Anchor text

Also known as: link text

Visible, clickable link text that helps explain its destination.

A practical example

'View the size chart' links to the relevant guide.

What should I know?

The description should be natural and match the destination page.

Links and reputation in practice

Source context and credibility matter, not just link count. Distinguish natural coverage, labeled advertising, and manipulation. Tool providers' proprietary metrics help comparisons but are not official search engine scores.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI Agent LeonWork with Leon on recommendations, action plans, and brand content.

Related terms

Internal linkingConnecting related pages within your own website.BacklinkA link from another website to your resource.UXThe overall experience and difficulties of using a product or service.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

Find out if AI ChatGPTGeminiClaudeGoogle AI OverviewsGoogle AI Mode can see you

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