Links and reputation

Backlink

Also known as: inbound link

A link from another website to your resource.

A practical example

An industry publication links to a company's research results.

What should I know?

Quality and context matter; link count does not tell the whole story.

Links and reputation in practice

Source context and credibility matter, not just link count. Distinguish natural coverage, labeled advertising, and manipulation. Tool providers' proprietary metrics help comparisons but are not official search engine scores.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI Agent LeonWork with Leon on recommendations, action plans, and brand content.

Related terms

Referring domainA unique domain with at least one link to the analyzed website.Digital PRBuilding awareness and relationships through useful publications, research, and media outreach.Anchor textVisible, clickable link text that helps explain its destination.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

Find out if AI ChatGPTGeminiClaudeGoogle AI OverviewsGoogle AI Mode can see you

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