Analytics and results

AOV

Also known as: Average Order Value · average purchase value

Mean order value for a defined transaction scope.

A practical example

$10,000 in value across 100 orders gives a $100 AOV.

What should I know?

Returns, taxes, and delivery must be handled consistently.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

ConversionCompleting a defined action aligned with a business goal, such as a purchase or valid inquiry.LTVAn estimate of customer relationship value over a defined period using a revenue or margin model.Offer priceThe amount assigned to a specific offer, with a defined currency and terms.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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