Analytics and results

Conversion

Also known as: conversion

Completing a defined action aligned with a business goal, such as a purchase or valid inquiry.

A practical example

A customer completes an order and receives confirmation.

What should I know?

Each report should clearly define what counts as a conversion.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

Conversion rateConversions as a share of a defined base, such as sessions or users.Key eventAn event marked in GA4 as especially important to business goals.LeadA contact or inquiry from someone interested in an offering, suitable for follow-up under company criteria.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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