SEO basics

Baseline

Also known as: starting point · baseline measurement

A record of results before changes, used as a reference for later assessment.

A practical example

A team records clicks and conversions before redesigning a category.

What should I know?

Seasonality and measurement scope changes can complicate comparisons.

SEO basics in practice

First define the customer's need and the page's purpose. Then check whether the website is accessible, understandable, and useful. Assess results within a defined scope rather than treating one ranking as a picture of the whole business.

Related Semly features

See where this concept applies when working with Semly.

AI Agent LeonWork with Leon on recommendations, action plans, and brand content.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

BenchmarkComparing results or workflows with a chosen reference, such as an earlier period or competitors.SeasonalityRecurring changes in interest caused by seasons, holidays, or buying cycles, for example.CorrelationVariables moving together, without explaining causation on their own.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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