Analytics and results

Correlation

Also known as: correlation

Variables moving together, without explaining causation on their own.

A practical example

Traffic and publications increase in the same month.

What should I know?

Simultaneous growth does not prove one caused the other.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

AttributionAssigning conversion credit to marketing touchpoints using a chosen method.A/B testComparing variants in a planned experiment, usually with random audience allocation.BaselineA record of results before changes, used as a reference for later assessment.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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