SEO basics

Black hat SEO

Practices designed to manipulate rankings in violation of search policies.

A practical example

Showing a crawler different content from what customers see.

What should I know?

These practices can lead to reduced visibility.

SEO basics in practice

First define the customer's need and the page's purpose. Then check whether the website is accessible, understandable, and useful. Assess results within a defined scope rather than treating one ranking as a picture of the whole business.

Related Semly features

See where this concept applies when working with Semly.

AI Agent LeonWork with Leon on recommendations, action plans, and brand content.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

CloakingShowing substantially different content to search engines and users to manipulate results.Link spamCreating or acquiring links mainly to manipulate rankings in violation of search policies.Manual actionA restriction applied after a search team manually reviews a policy violation.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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