Links and reputation
Link spam
Creating or acquiring links mainly to manipulate rankings in violation of search policies.
A practical example
A website network mass-publishes artificial endorsements.
What should I know?
Not every paid article violates policy when the relationship is labeled correctly.
Links and reputation in practice
Source context and credibility matter, not just link count. Distinguish natural coverage, labeled advertising, and manipulation. Tool providers' proprietary metrics help comparisons but are not official search engine scores.
Related Semly features
See where this concept applies when working with Semly.
Related terms
Documentation and further reading
Definition prepared by Semly. Standards and behavior are described by their creators:
