Analytics and results

Bounce rate

Also known as: bounce rate

A measure of non-engagement under a system's definition; in GA4, it refers to non-engaged sessions.

A practical example

A report distinguishes engaged sessions from others.

What should I know?

GA4's definition differs from older Google Analytics versions.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

Engagement rateThe share of sessions meeting engagement criteria defined by tool rules and configuration.SessionA group of user interactions connected by an analytics system's rules.Google Analytics 4Google's analytics service based on events describing website and app use.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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