Analytics and results

Session

Also known as: session

A group of user interactions connected by an analytics system's rules.

A practical example

One visit includes a category, product, and form.

What should I know?

Session start and end rules depend on the tool.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

Analytics userA unit recognized by analytics using available identifiers and settings.EventA recorded action or occurrence in an application.Google Analytics 4Google's analytics service based on events describing website and app use.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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