Keywords and intent

Branded query

Also known as: branded keyword

A query containing a brand name, branded product, or recognizable variation of the name.

A practical example

'Semly pricing' or 'SportFuel energy bars.'

What should I know?

Branded search growth can result from many marketing activities.

Keywords and intent in practice

Look at the task behind the user's words. Learning, comparing offers, and buying require different information. Match the page to that task, not just search volume.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI contentCreate and refresh articles based on customer questions and visibility gaps.

Related terms

Navigational intentWanting to reach a specific company, service, or known address.Brand awarenessHow familiar a defined audience is with a brand.Non-branded queryA query without a specific brand name, focused on a need or solution category.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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