Keywords and intent

Navigational intent

Also known as: navigational intent

Wanting to reach a specific company, service, or known address.

A practical example

A user searches for 'Semly login.'

What should I know?

Ranking for your own name does not replace reaching new customers.

Keywords and intent in practice

Look at the task behind the user's words. Learning, comparing offers, and buying require different information. Match the page to that task, not just search volume.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI contentCreate and refresh articles based on customer questions and visibility gaps.

Related terms

Branded queryA query containing a brand name, branded product, or recognizable variation of the name.Non-branded queryA query without a specific brand name, focused on a need or solution category.KeywordA phrase describing a topic or need for which a page aims to be found.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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