Analytics and results

CAC

Also known as: Customer Acquisition Cost · acquisition cost

The cost of acquiring a customer under a model including specified marketing and sales expenses.

A practical example

A company divides acquisition costs by new customers.

What should I know?

CAC need not equal one campaign's CPA.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

CPACost per defined action or acquisition, depending on the chosen definition.LTVAn estimate of customer relationship value over a defined period using a revenue or margin model.ROIAn investment's financial return relative to cost under clearly defined rules.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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