Analytics and results

ROI

Also known as: Return on Investment · investment return

An investment's financial return relative to cost under clearly defined rules.

A practical example

A company includes revenue, fulfillment costs, and customer acquisition cost.

What should I know?

Ad revenue is not automatically investment profit.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

ROASAttributed advertising revenue relative to ad spend.CACThe cost of acquiring a customer under a model including specified marketing and sales expenses.LTVAn estimate of customer relationship value over a defined period using a revenue or margin model.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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