Analytics and results

CPC

Also known as: Cost Per Click · click cost

The cost of one click, often shown as a campaign average.

A practical example

$100 spent on 50 clicks gives a $2 average CPC.

What should I know?

A cheap click does not prove high-quality traffic.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

PPCAn advertising model charging for clicks under platform rules.ClickA recorded interaction selecting a link or element, depending on measurement rules.CPACost per defined action or acquisition, depending on the chosen definition.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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