Analytics and results

PPC

Also known as: Pay Per Click

An advertising model charging for clicks under platform rules.

A practical example

A company pays for visits from an ad to an offer page.

What should I know?

Paid clicks are a different channel from organic results.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

CPCThe cost of one click, often shown as a campaign average.Organic resultsUnpaid search results selected by search systems, distinct from purchased advertising.ROASAttributed advertising revenue relative to ad spend.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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