Analytics and results

CPM

Also known as: Cost Per Mille · cost per thousand impressions

Cost per thousand impressions under a platform's definition.

A practical example

A campaign compares reach cost for the same exposure type.

What should I know?

Impressions are not the same as unique people.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

ImpressionA recorded display of a result, ad, or content under a system's definition.CPCThe cost of one click, often shown as a campaign average.MetricA numerical measure calculated under a defined rule.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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