Analytics and results

CTR

Also known as: Click-Through Rate · click rate

Clicks as a share of impressions within a measurement scope.

A practical example

10 clicks from 200 impressions gives a 5% CTR.

What should I know?

High CTR without qualified visits does not guarantee conversions.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

ClickA recorded interaction selecting a link or element, depending on measurement rules.ImpressionA recorded display of a result, ad, or content under a system's definition.ConversionCompleting a defined action aligned with a business goal, such as a purchase or valid inquiry.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

Find out if AI ChatGPTGeminiClaudeGoogle AI OverviewsGoogle AI Mode can see you

Enter your website address to get your AI visibility report.