Analytics and results

Data layer

Also known as: data layer

An agreed way to expose information to a website and measurement tools.

A practical example

After purchase, the data layer contains an order ID and value.

What should I know?

Structure and event names must match measurement configuration.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

Google Tag ManagerA tool for managing selected tags and measurement rules.EventA recorded action or occurrence in an application.Measurement planA description of actions measured, their events, and the purpose of measurement.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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