Analytics and results

Measurement plan

Also known as: tracking plan

A description of actions measured, their events, and the purpose of measurement.

A practical example

A document defines a valid inquiry and completed purchase.

What should I know?

Test the actual workflow, not only tag previews.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

EventA recorded action or occurrence in an application.KPIA selected measure of progress toward a business or operational goal.Data layerAn agreed way to expose information to a website and measurement tools.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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