Links and reputation

Domain Authority

Also known as: DA · DR · Domain Rating

A family of proprietary tool metrics estimating domain profile strength using different methods.

A practical example

Two platforms give the same website different authority scores.

What should I know?

DA and DR are different metrics, not official Google ranking scores.

Links and reputation in practice

Source context and credibility matter, not just link count. Distinguish natural coverage, labeled advertising, and manipulation. Tool providers' proprietary metrics help comparisons but are not official search engine scores.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI Agent LeonWork with Leon on recommendations, action plans, and brand content.

Related terms

MetricA numerical measure calculated under a defined rule.BacklinkA link from another website to your resource.BenchmarkComparing results or workflows with a chosen reference, such as an earlier period or competitors.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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