Links and reputation

Link equity

Also known as: link juice

An industry shorthand for the value of signals passed through a link structure.

A practical example

An important section is easy to reach from navigation and related content.

What should I know?

It is not a literal, publicly measurable pool of points flowing between pages.

Links and reputation in practice

Source context and credibility matter, not just link count. Distinguish natural coverage, labeled advertising, and manipulation. Tool providers' proprietary metrics help comparisons but are not official search engine scores.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI Agent LeonWork with Leon on recommendations, action plans, and brand content.

Related terms

Internal linkingConnecting related pages within your own website.BacklinkA link from another website to your resource.PageRankA method assessing document relationships through link structure, associated with Google's development.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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