Local and international SEO

NAP

Also known as: Name Address Phone

A company's name, address, and phone number as core identifying information.

A practical example

The website and business profiles show the same current phone number.

What should I know?

Consistency does not mean copying outdated data into more places.

Local and international SEO in practice

Provide real contact details, availability, and service terms for each location or market. Regional versions should match actual offerings. Copying content with another city or language does not meet the audience's needs.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

Google Business ProfileA business profile presenting location, hours, contact details, and reviews in Google services.Local citationPublication of core business information on an external site, such as a directory or portal.EntityAn identifiable object or concept, such as a company, person, product, or place.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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