Links and reputation

nofollow

Also known as: rel nofollow

A rel attribute value describing a link relationship and signaling how search engines should consider it.

A practical example

A publisher labels a link it does not want to endorse normally.

What should I know?

It does not prevent visits or set noindex on the destination.

Links and reputation in practice

Source context and credibility matter, not just link count. Distinguish natural coverage, labeled advertising, and manipulation. Tool providers' proprietary metrics help comparisons but are not official search engine scores.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI Agent LeonWork with Leon on recommendations, action plans, and brand content.

Related terms

sponsoredA label for links associated with advertising, sponsorship, or compensation.UGCContent created by users, such as reviews and forum posts. UGC is also a link rel value.Meta robotsAn HTML tag giving crawlers supported instructions for indexing and displaying a page.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

Find out if AI ChatGPTGeminiClaudeGoogle AI OverviewsGoogle AI Mode can see you

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