Links and reputation

sponsored

Also known as: rel sponsored

A label for links associated with advertising, sponsorship, or compensation.

A practical example

A link in a paid article is marked sponsored.

What should I know?

The label should reflect the actual business relationship.

Links and reputation in practice

Source context and credibility matter, not just link count. Distinguish natural coverage, labeled advertising, and manipulation. Tool providers' proprietary metrics help comparisons but are not official search engine scores.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI Agent LeonWork with Leon on recommendations, action plans, and brand content.

Related terms

nofollowA rel attribute value describing a link relationship and signaling how search engines should consider it.Link spamCreating or acquiring links mainly to manipulate rankings in violation of search policies.Digital PRBuilding awareness and relationships through useful publications, research, and media outreach.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

Find out if AI ChatGPTGeminiClaudeGoogle AI OverviewsGoogle AI Mode can see you

Enter your website address to get your AI visibility report.