SEO basics

On-page SEO

Also known as: on-site SEO

Improving elements on a specific page: content, headings, links, title, and product information.

A practical example

A guide gets an accurate title and a link to the relevant service.

What should I know?

Repeating a keyword alone does not better meet the customer's need.

SEO basics in practice

First define the customer's need and the page's purpose. Then check whether the website is accessible, understandable, and useful. Assess results within a defined scope rather than treating one ranking as a picture of the whole business.

Related Semly features

See where this concept applies when working with Semly.

AI Agent LeonWork with Leon on recommendations, action plans, and brand content.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

TitleAn HTML element defining the document title, used in browser tabs and as a search result title source.H1The highest-level heading tag, usually identifying a page's main topic.Search intentThe purpose behind a query: learning, finding a place, comparing, or buying.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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