Keywords and intent

Search intent

Also known as: search intent

The purpose behind a query: learning, finding a place, comparing, or buying.

A practical example

'How does a CRM work?' needs a different page from 'buy CRM.'

What should I know?

One phrase may reflect several overlapping needs.

Keywords and intent in practice

Look at the task behind the user's words. Learning, comparing offers, and buying require different information. Match the page to that task, not just search volume.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI contentCreate and refresh articles based on customer questions and visibility gaps.

Related terms

Informational intentThe need to understand a topic or solve a problem, without necessarily being ready to buy.Transactional intentAn intention to complete a transaction or take a step directly toward purchase.SERPA search results page containing links, ads, maps, images, and AI answers, among other elements.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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