Analytics and results

Referral

Also known as: referral traffic

Visits identified as clicks from links on other websites.

A practical example

A reader clicks from an industry publication to a store.

What should I know?

An AI assistant may not send enough data to identify the source correctly.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

DirectTraffic with no other assigned source under an analytics tool's rules.UTMURL parameters labeling a link's source, medium, and campaign.AI citationA visible reference to a specific source used in an AI answer, often as a link.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

Find out if AI ChatGPTGeminiClaudeGoogle AI OverviewsGoogle AI Mode can see you

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