Analytics and results

Direct

Also known as: direct traffic

Traffic with no other assigned source under an analytics tool's rules.

A practical example

The system received insufficient visit source information.

What should I know?

Direct does not only mean typing a URL manually.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

ReferralVisits identified as clicks from links on other websites.AttributionAssigning conversion credit to marketing touchpoints using a chosen method.UTMURL parameters labeling a link's source, medium, and campaign.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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