Keywords and intent

Relevance

Also known as: relevance

How well information matches the user's need, context, and constraints.

A practical example

An offer accounts for the customer's budget, location, and deadline.

What should I know?

Content can contain a phrase without answering the question.

Keywords and intent in practice

Look at the task behind the user's words. Learning, comparing offers, and buying require different information. Match the page to that task, not just search volume.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI contentCreate and refresh articles based on customer questions and visibility gaps.

Related terms

Search intentThe purpose behind a query: learning, finding a place, comparing, or buying.ContextInformation available to a system for a specific task.Helpful contentContent that helps a specific audience understand a topic or decide using reliable information.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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