Keywords and intent

Search volume

Also known as: search volume

An estimate of how often a phrase is searched over a period, in a country, according to a tool.

A practical example

A tool estimates monthly interest in a phrase.

What should I know?

It is an estimate, not an exact count of potential customers.

Keywords and intent in practice

Look at the task behind the user's words. Learning, comparing offers, and buying require different information. Match the page to that task, not just search volume.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI contentCreate and refresh articles based on customer questions and visibility gaps.

Related terms

EstimationAn approximate value calculated from available data and assumptions.SeasonalityRecurring changes in interest caused by seasons, holidays, or buying cycles, for example.Keyword researchIdentifying questions and search behavior while considering needs, competitors, and business potential.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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